SHBrooks has been in business since 1981. We have been providing enrollment consulting services and
software to clients in higher education for nearly 20 years, developing and applying new statistical techniques
for the analysis of financial-aid packaging and student enrollment behavior at colleges and universities.
We were the first to provide econometric modeling and analysis of enrollment probabilities, and we were the
first firm to provide an enrollment management data warehouse (ETools) that allows admissions staff and
researchers to study enrollment trends, simulate the impacts of alternative financial-aid allocations, and predict enrollment outcomes.
Our work focuses on all elements of the enrollment funnel from prospects to admitted applicants to retention of enrolled students.
We are a full service enrollment research and analysis firm. For many of our clients we serve as their virtual or adjunct
enrollment research office to which they turn to answer a whole range of questions over the course of an academic year.
We provide analysis of prospects, applicants (especially admitted applicants) and enrolled upper-class, returning students.
Our main concentration typically is the behavior of admitted applicants with special attention to how financial-aid awards affect the enrollment behavior of the client’s admitted applicants.
There are a number of things we do:
- Create and maintain our custom enrollment data warehouse, ETools. This allows us (and clients) to:
- See trends, patterns in enrollment.
- Build reports, tables, charts and figures.
- Work with econometric models to optimize financial aid.
- Use econometric modeling to analyze what happens at three critical enrollment transition points:
- Prospects-to-applicants
- Admitted applicants-to-enrolled students
- Upper-class retention (at each stage: Fr-So, So-Jr, Jr-Sr).
- Create, implement and run surveys of admitted applicants
- Generalized research and analysis across a wide range of enrollment topics.
We typically have between twenty to thirty clients at any time. Our client institutions are somewhat
concentrated in New England, but also can be found in Pennsylvania, Ohio, Kentucky and Virginia, etc.
Please review our services for additional information.